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The Rise of the Crypto Bull Market: Opportunities for Nonprofit Fundraising

As Bitcoin soars to new record highs, surpassing the $73,800 mark, and other cryptocurrencies follow suit, the sector is experiencing a significant rebound.
March 18, 2024

The cryptocurrency market has undergone a remarkable transformation over the past year, drawing the attention of investors and financial analysts worldwide. The approval of a spot Bitcoin Exchange-Traded Fund (ETF) in January represents a significant milestone in the integration of cryptocurrency into the traditional financial system. An ETF directly tracks the price of Bitcoin, allowing investors to gain exposure to the actual cryptocurrency without having to buy, store, or secure it themselves. As Bitcoin soars to new record highs, surpassing the $73,800 mark, and other cryptocurrencies follow suit, the sector is experiencing a significant rebound from the devastating bear market of 2022. 

This resurgence has not only revitalized investor interest but also presents a unique set of opportunities for nonprofit organizations to fundraise.

The Impact of Spot Bitcoin ETFs

On March 12, the 10 U.S. spot Bitcoin ETFs collectively shattered their previous records for daily net inflows, with more than $1 billion of investor assets entering the funds. This unprecedented influx of capital underscores the growing appetite among investors for cryptocurrency exposure within their investment portfolios. Among these, BlackRock’s iShares Bitcoin Trust (IBIT) emerged as the category leader, recording an all-time high daily inflow of $849 million. This data, provided by BitMEX Research, highlights the significant impact that these financial products are having on the market.

Understanding the Crypto Bull Market

A bull market in cryptocurrencies is characterized by prolonged periods of rising token prices, increased investor confidence, and widespread optimism within the market. The recent surge, with Bitcoin rallying to over 300% from its 2022 lows, pushed the total crypto market value to a staggering $2.7 trillion. This upswing is further bolstered by expectations surrounding Bitcoin's halving event expected in April, a mechanism designed to reduce the reward for mining new blocks by half, constraining the supply and potentially driving up the price further. There are only 21M Bitcoins that can be mined, making each coin more scarce and valuable. Meanwhile, Ethereum, the second leading cryptocurrency, has seen a 75% increase in its year-to-date performance, with a market value of $483.1 billion, highlighting the widespread momentum across the crypto market. There is also the expectation that a spot Ethereum ETF will be approved this year, which would allow traditional investors to invest in Ethereum, just as they are taking advantage of the Bitcoin ETFs.

Related: What You Need to Know about Bitcoin Halving Expected in April

Opportunities for Nonprofits

This bullish phase in the crypto market opens a range of opportunities for nonprofit organizations, especially in terms of fundraising. The key benefits include:

1. Diversifying Revenue Streams

The incorporation of cryptocurrency donations allows nonprofits to diversify their revenue streams beyond traditional fiat currencies. This not only mitigates risks associated with fluctuations in any single currency but also taps into a new demographic of donors who are crypto-savvy and looking to contribute to causes they care about using digital assets. On average, crypto donors, who are largely millennials, donate 82x more than cash donors. 

2. Expanding Global Reach

Cryptocurrencies operate on a global scale, devoid of geographical boundaries. By accepting donations in crypto, nonprofits can easily reach a wider audience worldwide, appealing to international donors who wish to contribute without worrying about currency conversion rates or cross-border transaction fees.

3. Enhancing Donation Transparency

Blockchain technology, the backbone of cryptocurrencies, offers unparalleled transparency in transactions. Nonprofits can leverage this feature to provide donors with real-time visibility into how their contributions are being used, thereby building trust and accountability.

4. Capitalizing on Tax Benefits

For donors in certain jurisdictions, contributing in cryptocurrencies can offer significant tax advantages. For example, in the United States, the IRS treats cryptocurrencies as property for tax purposes, meaning donors can deduct the fair market value of their crypto donations on their tax returns without being subject to capital gains tax.

5. Start accepting crypto donations on Givepact, without the complexity of navigating conversions

The volatile nature of the crypto market, regulatory uncertainties, and the need for technological infrastructure to process and store digital currencies securely, can feel overwhelming, but Givepact’s marketplace donation platform has simplified the complex process of accepting donations by converting 30+ cryptocurrencies to cash for any U.S. 501(c)(3). Claim your organization’s profile on Givepact in a few easy steps to begin receiving crypto donations. 

Related: The Potential Impact of a TikTok Ban on Nonprofit Fundraising and Growth

The current crypto bull market presents an important moment for nonprofit organizations to explore and embrace cryptocurrencies as part of their fundraising efforts. By doing so, they can not only diversify their revenue streams and expand their donor base but also enhance transparency and efficiency in their operations. As the crypto market continues to evolve, nonprofits that adapt to these changes and integrate digital currencies into their fundraising models are poised to thrive in this innovative financial ecosystem.

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